Pacific Whale Foundation’s core values reflect what makes us truly unique as an environmental organization and as a social enterprise. Since 1980 and as we continue to grow, we strive:

  • To be economically independent and self-sufficient
  • To conduct business in an efficient and profitable manner to further our mission
  • To foster a climate that encourages innovation, creativity, and progressive thinking
  • To connect and satisfy people through sharing knowledge and research
  • To be pragmatic, critical-thinking, and focused on solutions
  • To conduct ourselves with excellence and the highest degree of professional integrity
  • To create collaborative relationships that have a positive impact on the environment
  • To be committed to global diversification, training, and communication with respect to responsible whalewatching and research
  • To use environmentally sound practices when conducting business
  • To be committed to the health, welfare, safety and happiness of our employees and their families
  • To honor and respect the responsibility that our supporters place in us
  • To model environmentally values-based choices in a resourceful business
  • To foster and maintain a fair and positive workplace