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Introducing Our Newly Remodeled Ma‘alaea Ocean Store!

We are thrilled to introduce our newly remodeled Ocean Store at Ma‘alaea with a more customer-friendly layout and all new items added! Through our Ocean Stores, we aim to enhance guests’ all-around PWF experience and provide a rewarding way to further support our mission to protect the ocean through science and advocacy and inspire environmental stewardship. As a social enterprise, all profits directly support our Research, Education, and Conservation efforts. 

We’ve been working hard to ensure the store fulfills this goal!

Check-in with our friendly staff in the new, more accommodating area.

Be immersed in the PWF story through exhibits found throughout the store.


Now that you’ve been on one of our ecotours and learned all about ocean conservation while connecting with local marine life, peruse the many eco-friendly items we have stocked that will help you reduce single-use plastics from your everyday life. We encourage you to RETHINK single-use and opt for reusable alternatives, like beeswax wraps, produce bags, straws, utensils, water containers, and more now found in our Ocean Stores. 

Shop from our ever-growing selection of natural fiber clothing like cotton and hemp and avoid materials like polyester, nylon, and other synthetic fibers that add plastic microfibers to the water stream. 


We also offer beautiful clothing handcrafted in Hawai‘i.


There’s something for the keiki too of course, as part of our mission is to inspire the next generation of environmental stewards. Products are made from recycled plastic, recovered ocean plastic, and bamboo fiber and include fun experiments, beach toys, and engaging books. 

So stop by our Ocean Store today to see all the new changes for yourself and enjoy a win-win – find the perfect items for you or your friends and family while supporting a great cause!

Not on Maui? No problem! Shop on our online Ocean Store HERE.