Sustainable Seafood

Many wild fish populations are on the verge of collapse due to overfishing and habitat-related issues. Your choices can make a difference. As you shop or dine at restaurants, please refer to this list of ways you can become an informed, conscious consumer:
• Eat local seafood when you can. Local seafood is often caught using less damaging fishing practices than commercially caught seafood.
• Choose your species wisely. Ask the restaurant or grocery store where their fish comes from, to avoid purchasing from depleted stocks.
• Try something different. Switch between species every so often to keep fish stocks level and healthy.
• Ask you server or manager how their fish is caught. Choose fish that are pole and line caught or farmed sustainably and avoid methods such as bottom trawling, ghost fishing, longlines, and poison/explosives.

• Check for the blue Marine Stewardship Council (MSC) label to ensure your fish is coming from a sustainable fishery.

Pacific Whale Foundation supports the recommendations of the Marine Stewardship Council (MSC). As one of the world’s leading certification programs, the MSC does not endorse the two Hawaiian longline fisheries, and therefore aligns with our organizational values about conserving the endangered false killer whales in Hawaii.

To learn more about the Marine Stewardship Council, visit and to find certified fisheries in your area, visit