Sustainable Seafood

Many wild fish populations are on the verge of collapse due to overfishing and habitat-related issues. Your choices can make a difference. As you shop or dine at restaurants, just remember to TASTE to become an informed, conscious consumer:

  • Try something different. Switch between species every so often to keep fish stocks level and healthy. It’s a great way to discover a new sustainably sourced fish you never knew you loved.
  • Ask the grocery store or restaurant how their fish is caught. Choose fish that are pole and line caught or farmed sustainably and avoid methods such as bottom trawling, ghost fishing, longlines, and poison/explosives.
  • Species – Choose you species wisely and avoid purchasing from depleted stocks. Seafood watch is a good resource to see what species to avoid and which are good alternatives.
  • Tag – Check for the blue Marine Stewardship Council (MSC) tag to ensure your fish is coming from a sustaianble fishery. They have strict rules for certification and periodically test fish for accuracy.
  • Eat local seafood when you can. Local seafood is often caught using less damaging fishing practices than commercially caught seafood.

Pacific Whale Foundation supports the recommendations of the Marine Stewardship Council (MSC). As one of the world’s leading certification programs, the MSC does not endorse the two Hawaiian longline fisheries, and therefore aligns with our organizational values about conserving the endangered false killer whales in Hawaii.

To learn more about the Marine Stewardship Council, visit and to find certified fisheries in your area, visit