Sustainable Seafood

Many wild fish populations are on the verge of collapse due to overfishing and habitat-related issues. Your choices can make a difference. As you shop or dine at restaurants, just remember to TASTE to become an informed, conscious consumer:

Try something different. Switch between species every so often to keep fish stocks level and healthy. It’s a great way to discover a new sustainably sourced fish you never knew you loved.
Ask the grocery store or restaurant how their fish is caught. Choose fish that are pole and line caught or farmed sustainably and avoid methods such as bottom trawling, ghost fishing, longlines, and poison/explosives.
Species – Choose you species wisely and avoid purchasing from depleted stocks. Seafood watch is a good resource to see what species to avoid and which are good alternatives.
Tag – Check for the blue Marine Stewardship Council (MSC) tag to ensure your fish is coming from a sustaianble fishery. They have strict rules for certification and periodically test fish for accuracy.
Eat local seafood when you can. Local seafood is often caught using less damaging fishing practices than commercially caught seafood.

Pacific Whale Foundation supports the recommendations of the Marine Stewardship Council (MSC). As one of the world’s leading certification programs, the MSC does not endorse the two Hawaiian longline fisheries and, therefore, aligns with our organizational values. Longline fishing is a commercial fishing technique that uses a long line, with baited hooks attached at intervals and threatens marine life like seabirds, sea turtles, sharks, and dolphins. We are especially concerned with the danger it presents to the endangered population of false killer whales found in Hawaii that we are working to protect.

To learn more about the Marine Stewardship Council, visit and to find certified fisheries in your area, visit



Our thoughts go out to all that are being impacted by COVID-19. With a team dedicated to our response to this pandemic, we are meeting regularly to ensure the continuation of programs and services that allow our mission work to continue.

Pacific Whale Foundation’s leadership team is closely monitoring updates from the Center for Disease Control and the World Health Organization regarding COVID-19. We will continue to seek guidance from these agencies, public health officials and government agencies on an ongoing basis.

The role that our organization plays in keeping people connected for the sake of the environment is incredibly important in times like these. If we all take the proper precautions and continue to treat each other with kindness and care, we’ll get through this together.

How is PacWhale Eco-Adventures addressing COVID-19?

-Following guidance from Hawaii State and County officials, PacWhale is suspending Eco Tours and our Retail Store operations from March 20th – April 30th. 

- To support our employees, we are offering paid, temporary emergency sick leave, restricting all non-essential business travel, deep cleaning work areas, offering teleworking and flexible work schedules, and continuing to communicate updates and reinforce good hygiene practices.

How is Pacific Whale Foundation addressing COVID-19?

-Spring Break Ocean Camp has been cancelled.

-Keiki Whalewatches are being cancelled for the remainder of the season.

- Our marine research and conservation programs will continue to run without disruption.