Pacific Whale Foundation is a nonprofit organization founded in 1980, by Greg Kaufman, to protect a declining humpback whale population from global threats. Early pioneers in non-invasive whale research, PWF scientists began offering educational whale watches on the weekends, after studying whales and their ocean environment during the week. The trips were a means to share our findings, educate the public about whales, and raise needed funds for our research and conservation work.
That same tradition continues today. Our tour operations, PacWhale Eco-Adventures, is 100% owned by Pacific Whale Foundation, as is our Maʻalaea Ocean Store and Online Ocean Store. The profits that we generate go to supporting Pacific Whale Foundation’s work to protect the ocean through science and advocacy. Our Certified Marine Naturalists use our decades of research and hands-on conservation work to inform you of the latest and most comprehensive information on these majestic animals during your adventure.
All of our PacWhale vessels operate based on marine animal safety standards based on our research, like Go Slow – Whales Below: safety protocols PWF developed with government bodies and other organizations. Our science has led the way in increasing the protection of several local marine species, including humpback whales, spinner dolphins and the endangered false killer whale.
Your ticket to adventure on a PacWhale Eco-Adventures ecotour directly funds nonprofit Pacific Whale Foundation’s important work.
Watch full documentary A Voice for Whales and other award-winning documentaries that powerfully capture the vital work being done by Pacific Whale Foundation to protect and preserve the marine environment.

Australia
Following the Giants: Whale Watching Across Oceans
As winter eases across Hawaiʻi, the Maui whale watching season begins its close. This year’s heavier rains brought a more challenging ocean, a reminder that
March 26, 2026
No Comments

Conservation
What is the science-to-action pipeline? Part Two
How Impact Moves Policy Change and Community Engagement If you haven’t read our first blog covering the first five steps of the Science-to-Action Pipeline check
March 12, 2026
No Comments

Conservation
What is the science-to-action pipeline? Part One
How Pacific Whale Foundation Achieves Impact At Pacific Whale Foundation, our approach to conservation connects science, education, and action. Research provides the foundation, but meaningful protection
March 6, 2026
No Comments
