Our Core Values

Ocean Liberty and rainbowPacific Whale Foundation’s values reflect what makes us truly unique as an ocean conservation, research, and education organization. These values are what we live by, what our volunteers expect of us, and another reason our supporters are behind us.

Since 1980, Pacific Whale Foundation has grown substantially. As we continue to grow, we will continue to maintain these core values:

  • To be economically independent and self-sufficient
  • To conduct business in an efficient and profitable manner to further our mission
  • To foster a climate that encourages innovation, creativity, and progressive thinking
  • To connect and satisfy people through sharing knowledge and research
  • To be pragmatic, critical-thinking, and focused on solutions
  • To conduct ourselves with excellence and the highest degree of professional integrity
  • To create collaborative relationships that have a positive impact on the environment
  • To be committed to global diversification, training, and communication on responsible whalewatching and research
  • To use environmentally sound practices when conducting business
  • To be committed to the health, welfare, safety, and happiness of our employees and their families
  • To honor and respect the responsibility that our supporters place in us
  • To model environmentally values-based choices in a resourceful business
  • To foster and maintain a fair and positive workplace

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