Our Social Enterprise Model

Pacific Whale Foundation is a non-profit organization founded in 1980 to protect a declining humpback whale population from global threats, including commercial whaling. Early pioneers in noninvasive whale research, our scientists began offering educational whalewatches on the weekends, after studying whales and their ocean environment during the week. The trips were a means to share our findings, educate the public about whales, and raise needed funds for our research and conservation work.

That same tradition continues today. Our PacWhale cruise operation is 100% owned by the non-profit Pacific Whale Foundation, as are our retail Ocean Stores. All of the profits that we generate go to supporting Pacific Whale Foundation’s work to protect our oceans through science and advocacy.

Your ticket to adventure on a PacWhale cruise directly funds research, education and conservation programs on behalf of marine wildlife and their ocean home.

View our 2018 Annual Report >

View previous reports Tax & Charities Division, State of Hawaii >

Learn more about our programs: Research | Education | Conservation

CRUISE WITH US  |  MAKE A DIFFERENCE